In recent years, consumers have become increasingly concerned about climate change and environmental issues.

Recent studies show a growing shift in consumer attitudes and behaviors, with a clear trend towards prioritizing sustainability in their purchasing decisions. Additionally, consumers are increasingly making choices based on a company's ethical practices and commitment to sustainability. Today, adopting sustainable practices is essential for the health and resilience of any business, as well as the communities in which they operate.

The hospitality industry has numerous proven and scalable opportunities to minimize environmental impact, including energy efficiency, renewable energy, biodiversity, water usage, waste management, and sustainable sourcing. Hotels are implementing automated energy management systems to reduce carbon emissions and operating costs, using renewable energy sources like solar and hydrogen fuel cells, and promoting biodiversity by protecting coral reefs and collaborating with local conservation organizations. Additionally, they are conserving water through rainwater harvesting, reducing waste with composting and donating excess food, and switching to biodegradable chemicals. Sustainable sourcing initiatives also include using seasonal ingredients and local suppliers. These efforts require tailored approaches based on factors like location, size, and unique features of each property.

There are three key areas for enhancing hotel sustainability are operational updates, guest involvement, and workforce engagement. Operational improvements, such as upgrading to energy-efficient lighting, installing low-flow fixtures, and implementing waste management programs, can significantly reduce energy usage and waste. Involving guests in sustainability efforts by providing information and offering eco-friendly amenities encourages participation in conservation practices, while also raising awareness. Additionally, workforce engagement through training staff in eco-friendly practices and rewarding their contributions can improve hotel operations and inspire positive change both at work and in their personal lives.