In hotel marketing, successful promotion of accommodation requires modern and effective practices.
As a Hotel Group that undertakes third-party hotel management, our experience in marketing is a critical factor in gaining and maintaining the trust of hoteliers. We therefore present leading practices that reflect our knowledge in the strategic area of marketing.
An active online presence is essential. SEO strategies, appropriate use of social media, and updating websites are definitive factors in identifying and engaging customers.
Creating a marketing campaign based on the needs and characteristics of each hotel also improves efficiency and strengthens the relationship with hoteliers.
Still, quality content production shapes the image and value of each hotel. The use of blogs, articles and multimedia enhances brand awareness. The optimization of mobile applications and websites is also considered essential as they are an important means of recording bookings.
Finally, it is also important to send strategic email offers, updates and newsletters that strengthen the relationship with customers and maintain their interest.